Warner Brothers - Bumble x Barbie
Brand Partnerships, ASO, Social, In App Experience

In celebration of Barbie’s big screen debut, Warner Bros. and Bumble joined forces to create global buzz surrounding the movie.
Over 3.5M unique users engaged with the campaign, was localized across 10+ different markets, and had a 1.44B+ global press impressions and above benchmarks in-app performance. 

Design: Hanna Norland, Eliane Foucher
Motion Design: John Hughes, Sarah Nouri 
Creative Direction: Luke Crisell, Georgia Weisz 
Copy: Salwa Rogers
Localization: Clarissa Candellero