Bumble - Global Run ClubsBrand identity, Merch, OOH, Social, Partnerships
From local run clubs to the Berlin Marathon, we helped transform Bumble’s vision into a global movement — positioning Bumble Run Club as the new way to spark meaningful connections IRL. Key touchpoints included merchandise, web, email, social, and brand partnerships. I collaborated closely with internal teams, agency partners, and international markets to localize creative for each region — all while maintaining the bold visual identity and playful voice that define Bumble.
Design: Hanna Norland, Chloe Livesey
Illustration: Kaho Mukae
Creative Direction: Luke Crisell
Copy: Amber Roberts, Marisa Dipre
Localization: Clarissa Candellero
Photos provided by: Views Studio