WNBA - New York Liberty x BumbleBrand Activation, Merch, OOH, Social, Partnerships
Building on Bumble’s multi-year partnership with the WNBA, we teamed up with the iconic New York Liberty to champion women in sports and create real-life moments of connection. With basketball ranking as the #1 Interest Badge in New York Bumble profiles, this collaboration was all about tapping into what our community already loves — sports, energy, and IRL connection.
Design: Hanna Norland, Misha Hunt
Motion Design: John Hughes, Sarah Nouri
Creative Direction: Martin Sanchez, Nicole Jahns
Copy: Amber Roberts, Marisa Dipre
Photos provided by: Bumble