Brochu Walker - Luxury To Live In Activations, Video Editing, PR decks, Motion Graphics, Print Design, Digital Design, Advertising, Lookbooks, Social Media, Email Marketing, Project Management, Copywriting
A body of work for Brochu Walker: a contemporary womenswear label built on ease, texture, and quiet confidence. Spanning public relations, motion, print, digital, brand, social, email, copy, campaign, and beyond.
As lead designer, I owned creative across every marketing channel, taking work from concept through final production. Each season, the same story had to hold across a press placement, a paid unit, an inbox, and a printed page — so the work was built to move fluidly between formats without losing the softness and restraint the brand is known for.
Aside from design, I stepped into operations mode: building the Figma system from the ground up and bringing the team onto Asana. It gave the team a shared source of truth, faster handoffs, and clearer visibility across every project in flight. Assets were used across digital, ecomm, social, email, print, and press.
Creative and copy by Hanna Norland