Tom’s Toothpaste

The Green Generation.

This new wave of users drove me to revision Tom’s brand image and mission in order to provide for a more inclusive and sustainable future. 

This project includes brand repositioning through a media planning strategy to extend the brand.

Advertising, Media Planning 2019

The Pitch

This media plan would be pitched to Tom’s in the hopes of targeting the pre-existing user, but on a more targeted scale.