Hanna Norland

Currently a Junior Digital Designer at Urban Outfitters.

Previously at the Milwaukee Institute of Art & Design, studying Communication Design. Also minored in Advertising at Marquette University.

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A locally sourced juice made up of the “imperfect” fruit at Cranes Farm in Fennville, Michigan.

Oddball is a locally sourced, organic, and a mindfully blended beverage that you will feel good drinking. 

Branding, Packaging 2019

Project Specifications

For this project, we had to work within a specific dieline. 

In-Store Point of Purchase

Shown to the right is how Oddball would be displayed in-store. 

Sustainable Design 

The branding focuses on two-color ink printing. Being a paper label printed on recycled plastic, it makes for a more sustainable option.

It’s offered in four flavors: blueberry mint, strawberry lavender, ginger peach, and lemon basil.

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2021  Hanna Norland