Branding, Strategy, Web Design 2020
Lobe Ya Campaign
& Merch
I started out by creating her “lobe” campaign. It’s all about how Liz says love: an intense feeling, excitement, and pleasure for something or someone. It’s about loving every part of your journey: embracing the highs and lows.
Social Event Design
We then decided to refocus her brand and mission. We displayed her message by building a brand book with her new style, message, and tone. We used this to work with a developer on her website.
The Virtual Experience
Along with the website I helped build, I created the launch strategy and social stories to help drive traffic to the website.
The Story
The Instagram reel video was made to showcase the embodiment of IMLVH.
You can also view the reel here.